As tourism consumers expect to have unforgettable experiences, they prefer searching for true life stories in order to decrease uncertainty and risk. Online reviews make travel information seekers feel familiar with the destination through experienced tourists’ comments and make them feel as if they receive advice from a reliable source during their decision-making. Perceived value of online reviews in terms of information reliability is positively associated with the information search process. Thereby, the epitome of tourism experiences serves as the driving force behind the development of sense of place. In this study, tourism milieu concept linked to sense of place was discussed applying phenomenological approach. The author’s aim was to investigate the tourism milieu of the Jewish Quarter in Budapest, which is considered to be the party district, through content analysis of online reviews collected from Tripadvisor. English online reviews were selected; and, search strings were “Jewish Quarter in Budapest”, “Nightlife in Budapest”, and “Ruin Bars in Budapest”. A variety of attractions were determined including pub crawl and bar tours, ruin bars, night clubs, restaurant, caffes, Synagogues, pedestrian streets, Jewish culture, and cuisine tours. The tourism milieu explored within this study uncovered a strong sense of place towards night-time economy in the Jewish Quarter which resulted in overtourism in the area. Taking account the fact that the Covid-19 pandemic provides a great opportunity to reposition tourism milieu of destinations, recommendations were offered how tourists will develop sense of place for the day-time tourism milieu of the party district for the post-Covid-19.